CorePower Yoga and EleVen by Venus Williams Collaborate on Exclusive Activewear Collection

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omgiyoga_com
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Founded by tennis champion and entrepreneur Venus Williams, EleVen by Venus Williams is a fashion-forward activewear brand inspired by Williams’ own passion for an active lifestyle.
  • The CorePower x EleVen Fall/Winter collection features a custom collection of yoga-ready activewear designed to combine performance, comfort, and fashion.
  • The exclusive collection blends seasonal colorways, feminine silhouettes, and high-performance fabrics for a capsule that empowers wearers to flow in style.
  • Each item in the collection is made with an ultra-soft, second-skin luxe compressive fabric, designed for ultimate performance with unrestricted comfort.
Venus Williams founded EleVen by Venus Williams to provide fashion-forward tennis and everyday looks on and off the court. Inspired by her own journey as a tennis champion, Williams wanted to create clothing her way, inspiring women to feel confident, powerful, and capable.

With individuality, attitude, and style at the heart of the brand, this collection brings EleVen’s ethos to the yoga mat for the first time, empowering students at every level to embrace their best selves.

“EleVen and CorePower Yoga are both women-led organizations with similar missions of creating a community that helps to empower women,” said Venus Williams. “I am excited for EleVen to reach a new audience through yoga by introducing this line.”

“Helping women live their best lives and supporting them on their fitness journey is central to our mission at EleVen,” added Williams. “I’m thrilled to see how this collaboration can help do just that.”

The CorePower x EleVen Fall/Winter collection is available now at CorePower Yoga studios and online at corepoweryoga.com and elevenbyvenuswilliams.com.

CorePower Yoga, founded in 2002 in Denver, Colorado, offers intensely physical workouts rooted in the mindfulness of yoga, creating a modern approach accessible to everyone.

“Venus’ brand embodies her commitment to empowerment, sustainability, and the pursuit of one’s best self, which truly aligns with our brand tenets at CorePower Yoga,” said CEO of CorePower Yoga, Niki Leondakis.

“EleVen had a uniquely compelling leadership story and strong credibility in the fitness and competitive sports space that we knew was both relatable and inspiring to our students and members,” added Leondakis. “Who could be a better brand ambassador and inspiration than a tennis legend like Venus Williams?”

Upcoming Initiatives

  • An exclusive capsule collection is in the works for next spring.
  • Both brands are working on other 2024 initiatives aligned with their missions of bringing yoga and movement to more people around the world.

About the Author

Author: Jane Doe, Content Writer

Jane Doe is a freelance writer with a passion for writing about various topics. She has written for several publications and blogs, and her work has been widely shared on social media. In her free time, Jane enjoys reading, hiking, and spending time with her family and friends.

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