Wellness Pod Offers 360-Degree City Views
Lastminute.com London Eye has collaborated with Equinox to establish a rotating yoga studio—a unique offering within the city. Commencing October 11th, certified instructors will facilitate 60-minute sessions in a bespoke “wellness pod.” Participants will engage in sun salutations while immersed in unparalleled 360-degree panoramas of London from an altitude of 135 meters. These classes will be held six days a week, culminating at midday.
Transforming Pods into Regenerative Spaces
Hyphen orchestrated the transformation of a pod into a “regenerative” yoga studio, fostering a shared experience for six individuals. Sunny Jouhal, General Manager at Lastminute.com London Eye, expressed, “Health and wellbeing are evolving as paramount priorities in daily life, and we are thrilled to introduce this exceptional wellbeing experience.”
Innovation and Surprises at the London Eye
Celebrating its 21st anniversary, the London Eye stands as a testament to innovation, having been erected at the turn of the millennium. Lastminute.com London Eye consistently delights visitors with novel ways to appreciate the city’s vistas and presents fresh perspectives on the metropolis. “We anticipate that our guests will relish an inspiring and rejuvenating mind-body experience high above the London skyline this autumn at the capital’s sole rotating yoga studio,” Jouhal added.
Hyphen’s Role in the Collaboration
Luci Beaufort-Dysart, Director of Hyphen, commented, “Hyphen has enjoyed a partnership with Merlin Entertainments since our inception, and we were especially enthusiastic about collaborating with the renowned Lastminute.com London Eye on this remarkable health-focused experiential initiative.”
About Lastminute.com London Eye
Lastminute.com London Eye is a renowned observation wheel situated on the South Bank of the River Thames in London. Owned and operated by Merlin Entertainments, the structure has become an iconic landmark of the city.
About Equinox
Equinox is a global luxury fitness brand with a diverse portfolio of high-end fitness clubs, spas, and studios. Headquartered in New York City, Equinox offers members a holistic approach to health and wellness through tailored fitness programs, expert guidance, and exclusive amenities.
About Hyphen
Hyphen is a London-based design agency specializing in creating immersive and engaging brand experiences. With a focus on innovation and storytelling, Hyphen works with a wide range of clients to transform spaces and events into unforgettable experiences.
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