Mobile Om: A Decade of Bringing Yoga to the People

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Mobile Om: Transforming San Antonio’s Yoga Landscape

Sarah Jones: Founder of Mobile Om

Sarah Jones, the founder of Mobile Om, was drawn to San Antonio by a marketing opportunity. However, it was the city’s thriving yoga community that ultimately made it her home.

Ten years ago, Jones launched her first Mobile Om yoga class on the Hays Street Bridge, aiming to expand yoga’s reach beyond studio walls. On Wednesday, June 21, she will return to the bridge in celebration of this milestone, and the festivities will continue on Sunday, June 25, with a festival at Confluence Park.

Community, Practice, and Places: The Cornerstones of Mobile Om

Jones emphasizes that Mobile Om is centered on three pillars: community, practice, and places. She believed that making yoga more accessible was crucial for its growth within the community.

A Winding Path and a Tenacious Vision

Jones’ journey in business was not without challenges. After completing her first 200-hour yoga teacher training in 2009, she faced unemployment. However, an opportunity in marketing brought her to San Antonio. By 2013, she had transitioned to a new career as a manager at Lululemon while teaching yoga in a studio.

It was during this time that Jones conceived the idea of taking yoga classes into the community, offering them at coffee shops, breweries, and scenic outdoor locations. “I didn’t have any community or connection here, so that was another huge aspect,” she explains. “I wanted to offer consistent classes rather than sporadic pop-ups.”

Since the pandemic, Jones has adjusted her class schedule to include more free offerings made possible through partnerships with organizations like the Tobin Center and the San Antonio River Foundation. These classes are held in prominent locations such as Confluence Park, the San Antonio Missions, and Legacy Park, catering to beginners and accommodating large crowds.

Why Yoga Outside the Studio?

Jones explains that her motivation for taking yoga outdoors was to reduce its perceived intimidation factor. “I wanted to make it less intimidating for people.” She also aimed to dispel the misconception that yoga was elitist or expensive.

The Evolution of San Antonio’s Yoga Scene

Jones acknowledges a significant transformation in San Antonio’s yoga scene since her initial arrival. “When I moved here, it was in its infancy. Now, it’s a teenager,” she observes. “The whole yoga industry shifted with the pandemic, and a lot of small businesses like mine didn’t make it.”

While she welcomes the increased participation in yoga, Jones notes a shift towards more corporate-type entities with greater financial resources. “They have more money to get more people in the doors, and that’s great because more people are doing yoga in San Antonio than I’ve ever seen, but it is different.”

Mobile Om’s Legacy: Innovation and Inclusivity

Jones is proud of the impact Mobile Om has had on San Antonio’s yoga community. “I know that this is something that’s truly unique and special to our city,” she says. “There have been countless times over the years when students of Mobile Om have expressed how much they wished there were more mobile yoga options in their city.”

Jones believes that Mobile Om’s legacy lies in its ability to bring yoga to the people and inspire other yoga teachers and wellness practitioners to step outside of traditional studio settings.

Upcoming Celebrations

  • Tuesday, June 20, 6 p.m. at Legacy Park (free)
  • Thursday, June 22, 8 p.m. 10th Birthday Bash on the Hays Street Bridge (free)
  • Sunday, June 25, 9 a.m.-1 p.m. Om Fest at Confluence Park (free)

Credit and rights: OMG I Yoga

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