Nidra Devi: A Mystical Tapestry of Fashion and Art

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Nidra Devi: A Mystical Tapestry of Fashion and Art

At the heart of New York Fashion Week’s latest showcase, Keren Craig, the visionary behind Nidra Devi, unveiled a captivating collection that transcends the realms of fashion and art.


Named after the Hindu goddess of sleep, Nidra Devi’s Fall/Winter 2024 collection embodies a mystical allure, capturing the ephemeral moments between dusk and dawn. Each garment invites wearers to embark on a journey of self-discovery and allure.

A Celebration of Craftsmanship and Innovation

Nidra Devi’s designs seamlessly blend the exquisite artistry of Indian craftsmanship with innovative techniques. Intricate hand embroidery and embellishments adorn gowns and separates, creating a tactile symphony of beauty. Trompe l’oeil effects bring denim and velvet to life, while oxblood sequins and frayed organza florals evoke an ethereal quality, blurring the lines between reality and fantasy.

Wearable Art That Embodies Whimsy and Sophistication

Nidra Devi’s designs are not merely garments; they are wearable works of art that embody both the whimsical and the sophisticated. Playful tassels and dynamic fringing adorn crimson red dresses, infusing movement and vitality into the collection.

A Holistic Luxury Experience

The Nidra Devi experience extends beyond the garments themselves. The brand’s exclusive jewelry collection, Surya and the Moon, complements the designs, along with exquisite shoes from Italian designer Francesca Bellavita. This collaboration underscores Nidra Devi’s commitment to offering a holistic and luxurious experience that elevates the wearer’s sense of elegance and refinement.

About Nidra Devi

Established in 2022, Nidra Devi is the brainchild of Keren Craig, a designer with a passion for creating garments that empower women to feel glamorous and confident. The brand’s designs have graced the red carpets and dance floors of New York City’s elite, showcasing the transformative power of fashion.

Nidra Devi’s commitment to inclusivity and self-expression is reflected in its diverse clientele, who embrace the brand’s unique blend of Indian heritage and modern design. The brand’s presence at New York Fashion Week marked a significant milestone in its journey, solidifying its place as a rising star in the fashion world.


Nidra Devi’s Fall/Winter 2024 collection is a testament to the power of fashion to transcend mere aesthetics and become a transformative experience. Each garment is a work of art, inviting wearers to immerse themselves in a world of whimsy, sophistication, and self-discovery. As Nidra Devi continues to evolve, it is poised to become a global force in the fashion industry, captivating audiences with its unique blend of style and substance.


Jonathan Tremayne

Jonathan Tremayne is a renowned fashion critic and editor with over two decades of experience in the industry. As the former editor-in-chief of Vogue Australia and Harper’s Bazaar Australia, he brings a wealth of knowledge and insights to his writing.

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