Office Vacancy Surge: How the Fitness Industry Can Entice Employees Back to the Workspace

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As office vacancies soar nationwide, the fitness industry faces an urgent need to attract employees back to the office. CorePower Yoga, the largest yoga company in the U.S., has recently listed its 30,000-square-foot headquarters for sublease, prioritizing remote work options.

The Ongoing Office Evolution

The pandemic has fundamentally reshaped workplace norms, with remote and hybrid work models leading to a decline in office occupancy. Employers and real estate developers are confronting the challenge of creating work environments that appeal to employees and encourage their physical presence.

Reebok’s decision to sublease its Boston Seaport District office last fall, despite its state-of-the-art gym, exemplifies the trend. New York City’s office vacancy rate and sublet space have reached record highs, and major employers in Connecticut are downsizing their spaces, opting for remote or hybrid work.

Enhancing the Work Environment

To entice employees back to the office, some landlords have incorporated fitness centers, outdoor gathering areas, and even golf simulators into vacant spaces. Others, like Alo Yoga, view their workspace as an extension of their brand, featuring amenities such as:

  • State-of-the-art fitness equipment
  • Group fitness space
  • Red light saunas
  • Cold plunge pools
  • Cryotherapy chamber

Collaboration between real estate developers and businesses has also emerged as an innovative strategy. Reside, a medical provider, has partnered with TF Cornerstone’s Carnegie Hall Tower office building in New York, offering on-site primary care, acupuncture, and wellness services to tenants.

Fitness and Wellness Industry Opportunities

Despite the rise of remote work, opportunities abound for the fitness and wellness industry. By becoming tenants in buildings where remote work is not feasible or by launching corporate wellness programs that cater to in-person and hybrid employees, fitness companies can capitalize on the demand for well-being solutions.

Corporate wellness programs are gaining traction, particularly those with a personalized approach and digital tools for virtual fitness classes and meditation. Wearable technology, such as ŌURA’s business platform, can provide key health insights to employers, addressing issues like stress and sleep deprivation that impact employee productivity.

Health and wellness platforms like Gympass have reported a surge in usage, indicating that employees value employer support for their well-being. As remote and hybrid work become the norm, employers are expected to prioritize the health and wellness of their workforces.

Credit and Rights: OMG I Yoga
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