Organic Movement: 2022 Sustainability Goals

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Q&A with Founder Emylou Hurley

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Emylou Hurley, founder of Organic Movement, shares her journey to create an ethical, sustainable yoga wear brand and her 2022 goals for the company and herself.

Organic Movement’s Ethical Mission

Founded in 2018, Organic Movement was born from Emylou Hurley’s passion for fitness, sustainability, and correcting the unethical supply chain of synthetic yoga gear. The brand’s mission is to provide stylish, comfortable, and responsible activewear made from organic cotton and recycled materials that allow the skin to breathe freely. Organic Movement’s collections are designed for yoga, Pilates, and casual wear.

Hurley’s 2022 Sustainability Goals

For 2022, Hurley has set ambitious sustainability goals for Organic Movement. She aims to:

* Explore the use of recycled cotton in place of organic cotton in her leggings to reduce water consumption and environmental impact.
* Experiment with natural dyes derived from plants to create a toxin-free yoga wear collection using her natural surroundings.
* Move production closer to home in Portugal to reduce transportation emissions.

Tips for Eco-Conscious Shoppers

Hurley encourages consumers to make informed choices when purchasing clothing. She recommends:

* Opting for natural, non-synthetic materials like cotton, linen, and wool for comfort, skin health, and environmental benefits.
* Avoiding synthetic clothing that decomposes slowly and contributes to landfills.
* Considering the ethical implications of clothing production and supporting businesses that pay fair wages to garment workers.
* Watching documentaries like “The True Cost” to gain insights into the fast fashion industry.

Organic Movement’s Export Plans

Hurley plans to expand Organic Movement’s reach by exporting its collections once production is established in Portugal.


Emylou Hurley’s dedication to sustainability at Organic Movement sets an inspiring example for the fashion industry. Through her thoughtful initiatives and commitment to natural materials and responsible practices, Hurley aims to create a positive impact on both the environment and consumers’ well-being.

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