Los Angeles – (March 25, 2016) OMGI Yoga, a breakout luxury athletic apparel brand, will be the first company in the world to scale artwork on clothing fabric to size, thus creating yoga wear that is engineered to fit every body size. Launching in April 2016, OMGI Yoga’s products are made to order in Los Angeles. The company is backed with over two decades of garment industry experience, with their hands in 7 for all Mankind, Marciano, Guess, and Joe’s Jeans just to name a few. OMGI Yoga’s product is created with the help of master seamstresses and patternmakers whose resumes boast with designer retail brands, but it doesn’t stop there. Every step in the creative process is reviewed in collaborations with yoga professionals to create garments specifically designed to last through various stress tests performed by intensive yoga movements.
The first OMGI Yoga collection features a pair of yoga pants called Iris, and only 50 of the kind will be produced. The pants are labeled with “Edition 1,” and will be individually numbered. Each pair of yoga pant produced by OMGI Yoga will be made-to-order, to combat the sizing challenges in the yoga wear industry. The models used to portray the product all represent different sizes, from extra small to extra large.
The sizing of the OMGI Yoga pant isn’t the only thing versatile about the brand. The proprietary fabrics and inks used has been tested over and over again to withstand water for Stand Up Paddleboard Yoga, sweat for hot yoga, and pilling for just about any other activity. “We put our pants in the wash dozens of times, and the pants last! We put the first pair through hundreds of stress tests, and today they still look brand new. That’s the heart in this. Making sure the quality isn’t compromised by cutting costs. We chose to use the best materials even though they’re more expensive because athletic wear is supposed to last through a lot of stress,” said the Co-Founder of OMGI Yoga. Perhaps name.
For more information on OMGI Yoga, please visit www.omgiyoga.com and @OMGIYoga on Instagram.
ABOUT OMGI YOGA
OMGI Yoga is a luxury athletic apparel company that is committed to create the most beautiful and coveted yoga wear in the industry. With over two decades of experience in the garment industry, their products are manufactured exclusively in Los Angeles of imported fabrics. Using the best known stitching technique to put OMGI garments together, the brand sets out to create yoga wear that is as versatile as their consumers. OMGI Yoga’s fabrics are printed by Dyeversity, a veteran fabric printing company located in Vernon. OMGI Yoga works in collaboration with local yoga professionals to create products engineered specifically for the various intensive activities in yoga practice. The name OMGI Yoga originates from the sacred sound “om” and the word “yogi”. Coincidentally, OMGI Yoga also spells out “OMG I YOGA.”