Shaumburg, Illinois’ Woodfield Mall Supports Susan G. Komen Through Yoga Project

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project:OM Yoga Event Raises Funds for Breast Cancer Awareness and Research

Schaumburg, IL (May 9, 2017) – Woodfield Mall, in partnership with renowned yoga brand Manduka, is proud to announce its participation in project:OM, the world’s largest yoga event supporting Susan G. Komen. Taking place on Mother’s Day Weekend (May 12-14, 2017), project:OM is a one-million-person yoga event that brings together individuals, families, and the yoga community to raise funds for Susan G. Komen’s mission to reduce breast cancer deaths by 50% in the next decade.

Woodfield Mall’s project:OM Event Details

Saturday, May 13, 2017
8:00 AM – 10:00 AM
Grand Court at Woodfield Mall
Register here

Woodfield Mall is among over 60 Simon Malls, The Mills, and Premium Outlets that will host project:OM events. Many of these events will be led by Manduka-approved instructors. A suggested $10 donation per participant will support Susan G. Komen’s efforts.

“Hosting a project:OM yoga event is a unique way to celebrate health and wellness during Mother’s Day weekend,” said Heather Lloyd, Director of Marketing and Business Development at Woodfield Mall. “The suggested $10 donation to participate will go directly to Susan G. Komen, making the event even more meaningful. We look forward to transforming Woodfield Mall’s Grand Court into a vibrant yoga studio on May 13th.”

“We are thrilled to collaborate with Simon, one of our esteemed partners, on project:OM,” said Christina Alford, Senior Vice President of Development at Susan G. Komen. “Working with our extensive network of affiliates, Simon plays a vital role in raising awareness about the positive effects of yoga for those affected by breast cancer. Their support brings us closer to achieving our Bold Goal of reducing breast cancer deaths by 50%.”

In addition to project:OM, Woodfield Mall is hosting several other activities in support of Susan G. Komen, including:

  • Discount Card Program: Shoppers can purchase a discount card for a $10 donation to Susan G. Komen. The card offers 15% or 25% off a single item at participating retailers, including Arhaus, Banana Republic, bareMinerals, C.D. Peacock, Coach, The Disney Store, Kinfork BBQ & Tap, Lord & Taylor, Michael Hill, Puma, Timberland, Tommy Bahama, and Vera Bradley. All donations from the discount card program will support Susan G. Komen.
  • More Than Pink Hero Wall: Survivors and their loved ones have the opportunity to honor and celebrate their “More Than Pink” heroes with a visual display. For a $1 donation, shoppers can receive a pink sticker to write the name of their hero and place it on the wall. Donors can also play the Plinko Game for a chance to win various More Than Pink promotional items, such as lapel pins, water bottles, and pens. All proceeds from the Hero Wall will go to Susan G. Komen.
  • Hero Photo Opportunity: Visitors can capture a photo with the “I Am More Than Pink” backdrop throughout the month of May. All are encouraged to share their photos using the hashtag #morethanpink.

As of April 2017, Simon has raised $719,460 for Susan G. Komen through the support of shoppers, retailers, and employees. From October 1, 2016, to September 30, 2018, Simon has pledged a guaranteed contribution of at least $1 million annually to Susan G. Komen through various fundraising initiatives, such as the discount card program, promotion of the Race for the Cure®, and promotion of Susan G. Komen’s DIY fundraising platform.

About Woodfield Mall

Woodfield Mall, a renowned shopping destination in the Midwest, offers Chicago-area residents and visitors alike an exceptional selection of nearly 300 retail stores. Spanning over 2 million square feet, the mall features five major anchors: Lord & Taylor, Macy’s, Nordstrom, JCPenney, and Sears. Customers can also discover a wide array of popular boutiques, including Altar’d State, Anthropologie, Apple, Arhaus, A|X Armani Exchange, BOSS, COACH, Columbia Sportswear, ivivva, Michael Kors, Lacoste, lululemon, SIX:02, Timberland, Tommy Bahama, Tumi, White House/Black Market, and Zara. Woodfield Mall offers an array of dining and entertainment options, such as Uncle Julio’s, Texas de Brazil, The Cheesecake Factory, P.F. Chang’s, and Kinfork BBQ & Tap.

Woodfield Mall enjoys a convenient location at 5 Woodfield Mall in Schaumburg, Illinois, approximately 25 miles from downtown Chicago and close to O’Hare International Airport. Mall hours are Monday through Saturday from 10:00am to 9:00pm, and Sunday from 11:00am to 6:00pm.


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