DDB Mudra Group has emerged victorious in a competitive multi-agency pitch, securing the creative mandate for four brands under Birla Opus, a subsidiary of the renowned Aditya Birla Group venturing into the paints industry.

Brands under DDB Mudra’s Mandate

  • Birla Opus: Style (economy paints range)
  • AllWood (wood finishes)
  • AllDry (waterproofing)
  • Prime (institutional)

Inderpreet Singh, Head of Marketing at Birla Opus

“We envision our agency partners as integral extensions of our team, aligning with our passion and unwavering belief in our brands. Our aspiration is to brighten the lives of our consumers daily, and we are thrilled to have DDB Mudra as our esteemed partners in this endeavor.”

Saad Khan, President and Managing Partner of DDB Mudra Group

“We are honored to contribute to the extraordinary journey of Birla Opus. This venture represents a pivotal moment within India’s paint industry. Our interactions with the Birla Opus team, particularly the research and development team, immediately revealed their unwavering passion and ambition to reshape the paint category. As an agency renowned for empowering challenger brands, DDB is fully committed to fulfilling the creative vision entrusted to us by Birla Opus.”

Indian Paint Market: A Booming Industry

The paints market in India constitutes a vast industry, estimated to be valued at a staggering INR 70,000 crore.

Author: Amelia Worth

Amelia Worth is a seasoned journalist and content writer specializing in the business and marketing sectors. With a reputation for incisive analysis and compelling storytelling, she has received accolades for her thought-provoking articles and engaging narratives.

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