Introduction
Costa Rica Tourism Authority and VoX International recently hosted an event in Toronto, introducing the destination’s diverse wellness offerings to Canadian media and industry professionals.
Yoga: A Window into Costa Rican Wellness
Attendees participated in a yoga session led by experienced instructors, showcasing Costa Rica’s renowned yoga retreats and studios. The session highlighted the country’s commitment to wellness and the “Pura Vida” lifestyle.
Costa Rica: A Wellness Haven
“The goal of today’s event is to expose the media to Costa Rica’s exceptional wellness experiences,” said Deborah Wegiel, PR Account Manager for VoX International Inc. “Yoga is a significant aspect of that.” Luanna Gonzalez, Executive of International Tourism for the Costa Rica Tourism Board, added, “We aim to familiarize Canadians, particularly in Toronto, with our comprehensive wellness offerings. Costa Rica epitomizes wellness with its abundance of fresh produce, natural hot springs, and the ‘Pura Vida’ philosophy.”
“Pura Vida”: The Essence of Costa Rican Wellness
“Pura Vida” embodies the country’s emphasis on well-being and contentment. It encourages a carefree and positive mindset.
Yoga’s Flourishing Presence in Costa Rica
Yoga has gained immense popularity in Costa Rica, with numerous yoga studios and retreats catering to locals and visitors seeking tranquility and a holistic approach to well-being. “We rank among the world’s leading destinations for wellness,” said Gonzalez. “We have specialized wellness hotels and offer unique experiences like yoga amidst the jungle or by the oceanfront. Moreover, forest bathing is another popular activity within our remarkable rainforest ecosystems. Visitors can disconnect from everyday life while connecting with nature.”
Costa Rica: A Post-Pandemic Getaway
With its vast natural beauty, eco-friendly resorts, and outdoor activities, Costa Rica is an alluring destination for Canadians post-pandemic. Gonzalez noted that arrivals from North America have increased by 21% compared to the previous year, with 148,973 visitors from Canada. “We have surpassed our 2019 visitation numbers,” said Gonzalez. “Canadians value the opportunity to immerse themselves in nature, which is readily accessible in Costa Rica. Direct flights from Toronto offer convenient connections to our breathtaking landscapes.”
Costa Rica Tourism: A Record-Breaking Year
Despite the challenges of 2020, Costa Rica’s tourism sector is thriving. The country welcomed approximately 1.3 million visitors in the first half of the year, a 19.4% increase compared to the same period in 2019.
Industry Tips for Selling the “Pura Vida” Experience
Weigel advises spending 7-10 days in two to three destinations to fully appreciate Costa Rica’s offerings. Gonzalez emphasized Costa Rica’s reputation for safety and the ease of renting a car to explore its diverse landscapes. Here are additional tips for travel advisors:
- Encourage clients to embrace the rainy season (May – November) as a period of activity. “Costa Rica is an all-year destination,” said Gonzalez. “Although we have a rainy season, activities are still possible since the rainfall is often brief and localized, allowing for ample opportunities to engage in outdoor pursuits. In fact, the rainy season enhances water-based activities.”
- For an optimal wildlife experience, consider hiring a tour guide. “Guides possess invaluable knowledge and can help visitors identify and appreciate the local flora and fauna,” said Gonzalez. “For instance, in Manuel Antonio National Park, a walk from the entrance to the beach can reveal sloths, monkeys, birds, and other wildlife that visitors might otherwise miss.”
- Costa Rica offers a wide range of activities, including yoga retreats in pristine rainforests, meditation sessions by scenic waterfalls, and adrenaline-pumping adventures like zip-lining and surfing.
“In Costa Rica, the possibilities are endless,” said Gonzalez, “except for snow-related activities!”
Conclusion
Costa Rica’s wellness offerings, coupled with its natural beauty and diverse activities, are attracting increasing numbers of Canadian travelers. The “Pura Vida” lifestyle and commitment to well-being make it an ideal destination for those seeking tranquility, rejuvenation, and a unique vacation experience.
