The Cost of Yoga
Yoga has gained immense popularity, leading to an increase in the cost of related products and services. Yoga pants, mats, and drop-in classes can be expensive, while luxury retreats can run into thousands of dollars.
Yoga’s Star System
With the rise in popularity, yoga instructors have become celebrities, commanding high fees and influencing consumer behavior. This “yoga rock star” phenomenon reflects the commoditization of spiritual ideals.
The Counter-Movement
Amidst the commercialization, a resistance has emerged, spearheaded by studios like Yoga to the People. These studios offer donation-based payment structures and emphasize affordability and accessibility.
Yoga to the People
Founded by Greg Gumucio, Yoga to the People places emphasis on student autonomy and eliminates the cult of personality surrounding teachers. Students are assigned to available instructors, and there is no preference system.
Gumucio’s philosophy stemmed from his experiences with Bikram Choudhury. He realized that distractions are ubiquitous and that yoga can be practiced anywhere, even in crowded, basic settings.
Growth and Expansion
Yoga to the People has expanded to multiple studios in New York and other cities, demonstrating the demand for affordable yoga. Gumucio’s high-volume business model allows for a wider reach while maintaining low costs.
Other Affordable Studios
In addition to Yoga to the People, other studios have emerged in New York, offering donation-based or affordable classes. Do Yoga and Pilates, Tara Stiles’ Strala Yoga, and Yoga Vida NYC provide alternative options for practitioners seeking accessible yoga.
Industry Reactions
Despite the back-to-basic movement, established yoga studios do not express animosity. Baron Baptiste supports donation-based models, acknowledging the need for balance between affordability and luxury.
Gumucio recognizes the limitations of Yoga to the People, acknowledging that the studio may not provide advanced alignment breakdowns or cater to all preferences. However, he emphasizes the inclusiveness and affordability of his approach.
